Common Selling Mistakes
Mistake #1: Selling for the Wrong Price
Of course, every seller wants to get most money out of their property. However, this will not happen by pricing your property too high. A high listing price will cause buyers to lose interest before they even look at your property. On the flipside, a listing price that is too low will cause buyers to feel there is something wrong with the property, or you are hiding something. In general, your property should be priced according to its fair value, taking market conditions as well as other factors into consideration.
Mistake #2: Failing to Properly Showcase your Home
As obvious as this mistake may seem, it is still very widespread among home sellers. If you are selling your home, it is imperative that you make your home as pleasant looking as possible. Failing to ensure your home is clean, presentable and welcoming will quickly turn away potential buyers.
Mistake #3: Trying to Hard Sell During a Showing
Buying a home is a very emotional experience. After all, it is likely the largest investment anyone normally will ever make. As a result, prospective buyers should be allowed to comfortably examine your property. Trying to forcefully sell a home during a showing will take away from the pleasant home buying experience and will surely make any potential buyers look elsewhere.
Mistake #4: Trying to Sell to “Window Shoppers”
Everyone who comes into an open house is not a prospective buyer. As a matter of fact, most individuals who attend this type of showing are not usually ready to buy. I have lots of experience to distinguish between a “window shopper” and a real interested buyer. Trying hard to sell to the wrong people is very inefficient and time consuming. This will result in missed opportunities to focus attention on real interested buyers.
Mistake #5: Signing a Contract with Your Agent with No Escape
Hopefully you take your time to determine that my experience and style are compatible as a Real Estate Broker to represent you. Sometimes, as we have learned, circumstances do change. Before signing a contract, make sure you are not bound in anyway. You should know the exact terms of the contract, so in circumstances where you want to find another to represent you, change can easily be made without any harsh penalties.
Mistake #6: Ineffective Marketing and Advertising
I have the experience to employ the necessary marketing techniques to attract qualified buyers and help sell your home. Today, information technology and the internet are the number one means to attract prospective buyers.